Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
YEU Bites
Brand Design | Packaging Design | Digital Design
YEU On-The-Go Bites are a smart spin‑off of ANEU Kitchens - carefully crafted snacks that are full of flavor. Made with adaptogenic herbs, each bite energizes and supports wellness. The client needed the brand to be completely unique from ANEU, but the two brands needed to be able to blend appropriately when placed next to each other.
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I collaborated with another graphic designer to refine YEU’s visual identity, aligning it with both ANEU’s existing brand guidelines and YEU’s unique voice: fun, natural, and playful. Together, we polished the color palette, typography, and messaging to feel fresh and functional.
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Building Wellness Online
I fully designed the YEU website - highlighting adaptogens, flavor profiles, and wellness benefits, while maintaining the bright and unique YEU brand guidelines. I mapped out UI layouts, wireframes, and visual systems; Mike Snyder implemented design integration into web builds.
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Flat layouts made in Figma.
Bringing the Brand to the Shelf
I designed supporting collateral to match the online brand identity, including print marketing for in-store display, launch materials, and promotional pieces. These maintained brand consistency while standing out in physical spaces.
