Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
TableTech Partners
Logo Design | Brand Design | Website Design
TableTech Partners is a new venture by Keith Christy - focused on helping hospitality businesses streamline operations through POS systems and ongoing tech support. Working via Octo, I helped launch the brand from the ground up: from conception of visual identity to final digital presence. The project kicked off with in‑depth discovery and brand-identity development to position TableTech as a trusted partner in restaurant technology.
Click above to view PDF.
Clean Designs that Communicate
I developed a modern, striking logo and visual landscape for TableTech, layered with patterns and gradients that reference the red “tech” motif from Keith’s brief. After exploring logomarks, I created a full brand guide detailing fonts, color usage, spacing, and logo application. The guide provided rules needed to ensure consistency as the brand evolves. I also created supporting print collateral: business cards, outreach decks, and more - extending the brand from digital to print.
Rejected brand concepts.
Final branding materials. Click the images above to view the PDF's.
