Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company
Packaging Design | Digital Design | Email & Digital Marketing | Video Editing
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. As Lead Designer, I led the design and marketing team in the creation of packaging, website graphics, emails, ads, Amazon content, and much more!
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The longest-spanning project at Superfoods Co. was the rebranding of the entire product line. In 2o20, the product lineup had four unique items with entirely different brands.
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The original designs (2020)
With the launch of our new product Ashwavana, it was time to turn all separate SKU's into one cohesive brand. Leading our team of designers, we started with the creation of our new product. The Ashwavana gusset spoke to the vibrancy of the brand and focused on capturing the deliciousness of the product. Once the winning design was selected, the same design process was repeated for all other SKU's. After years of work, a brand new Superfoods Company was born!
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Email Marketing Management
One of my proudest contributions was leading the email marketing strategy; successfully doubling our monthly revenue during the two years I served in the role. I not only boosted customer retention but also helped redefine our brand in the health and wellness industry by crafting engaging graphics and copy and implementing flows that targeted our customers at each step in the customer value journey.
