Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Neos Americana & Café
Logo & Brand Design
Neos Americana is a new hospitality-driven restaurant concept in Conshohocken, blending Mediterranean traditions with Mid-Atlantic ingredients. With three distinct experiences — fine dining, private events, and a daytime café — the new dining experience needed two separate branding identities that could blend seamlessly with each other. I was tasked with coming up with logos and brand identities for the restaurant, Neos Americana, and their sister cafe, Neos Café.
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Final logos selected by client.
From Idea to Identity
Starting from the client’s rough concept, I explored many logo options - trying to incorporate some of the clients wishes: birds and/or pomegranates. Once a logo set was selected, I built a brand system inspired by Mediterranean textures and the wallpaper provided by the client, translating it into colors, patterns, and typography. After some wallpaper and overall mood changes, I was able to successfully come up with a brand system that the client adored.
Initial brand concepts.
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Final brand concepts selected by client.
Mockup collateral.
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