Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Light Helmets
Digital & Print Design | Ad Design
I partnered with Matt at Antihero Marketing to design a 46-page catalog for Light Helmets’ 2025–2026 collection. The goal was to build on their existing brand palette while elevating it into a cleaner, more modern system that showcased their adult and youth football helmets with clarity and impact.
This project came together in just one week - intense, challenging, and incredibly rewarding. The final catalog is now live as a flipbook on their website.
Designed to Hit Hard
Alongside the catalog, I designed a series of ad graphics for Light Helmets to run across multiple platforms. These visuals leaned into modern, hexagonal elements paired with bold typography and layered textures - capturing the intensity of the brand and highlighting the helmets’ sporty, protective, and stylish design.
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