Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Duke's Mayo
Social Media Design & Meme Making
I partnered with Sauer Brands again for one of their other brands - Duke's Mayo - to create social content that keeps the brand in the conversation. I work one-on-one with the Social Media Marketing Manager to come up with content that ties into trending internet moments, celebrity memes, and more.
Content With A Twang!
The goal for Duke's is to make content that feels native to the internet, without going too far and becoming a brand that feels out of touch and gimmicky. I tap into what’s trending, put a Duke’s spin on it, and make sure it looks just as good as it is funny. Some of the posts have gone seriously viral organically, including one that even caught the attention of Benny Blanco!
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Who says mayo can't have merch?
I’ve also gotten to take Duke’s beyond the screen with some merch concepts. From custom Duke’s sun shades and paddleboards to a whole collection of ideas for their Duke’s Country Summer campaign.
Country Summer didn’t end up making it to the launch stage, but the concepts were way too fun to keep hidden in a folder somewhere. So here they are.
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