Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Bistro at Haddonfield
Website Design & Build
The Bistro at Haddonfield came to Octo Design for a redesign of their website to match their new menu design. Working off of the existing design elements within the menus, my task was to create a new site that was fun, bright, and fully functional - with an updated and extremely customized menu that could better organize their 200+ rotating menu items. To start, I designed two flat lay site options for the client to review and choose from.
From Flat Lay to Fully Functional
Once the flat lay was selected, I built the site in Wordpress. The most challenging aspect of this process as creating a customizable menu that was easy to navigate for customers. With seven distinct main menus and 8 submenu items, the menu page was a fun challenge that blended coding and design to create something visually appealing while being fully functional.