Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
Superfoods Company, an Austin-based health & wellness brand specializing in crafting superfood drink mixes, was my professional home for three years. Through various roles at this ecommerce startup, I contributed significantly to our company's evolution.
From navigating the marketing landscape for new products to steering our complete brand redesign, I played a part in each step of our re-branding process. As the Lead Designer, I designed packaging, website graphics, emails, ads, Amazon content, and so much more!
ANEU Kitchens
Logo & Brand Design | Packaging Design | Digital Design | Email Marketing
ANEU Kitchens reached out to Octo Design in need of a refresh for their brand. They were opening a new location, creating new product lines, and they needed a brand identity that could grow with them.
ANEU wanted their new brand to be sleek and clean online, while simultaneously being bright and playful in-store. They wanted to maintain fun elements of their existing brand - pink and green color combo - but needed a sharper, more cohesive visual presence to match their ambitions.
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A Fresh Take on a Beloved Brand
I revitalized ANEU’s original logo and developed a new alternate mark to add flexibility across print and digital uses. Then I built a full brand guide to bring consistency to their type, color, and design language—balancing polish with playfulness
We kept their signature green and pink but refined the palette and paired it with modern, legible typography. Click the image above to view the PDF.
Designing A Site That Feels as Fresh as Their Food
Once the brand was set, I translated it into a fully redesigned website—clean, inviting, and easy to navigate. The new site puts ANEU’s personality and offerings front and center, with custom iconography, flexible modules, and brand styling throughout.
I handled all design and layout in Figma, collaborating with Mike Snyder Marketing on development to ensure a seamless final product.
Everything Else? I Did That Too.
Beyond the logo and website, I helped ANEU show up consistently everywhere: email, social, signage, and print. I created the first batch of Klaviyo email templates, built a suite of social media templates for easy posting, and designed just about everything else—from wine bottle labels to partnership packets.
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